Tuesday, February 26, 2013
OZ THE GREAT AND POWERFUL New Clip Now Available!
Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great wizard but into a better man as well.
“Oz The Great and Powerful” is produced by Joe Roth, with screen story by Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant Curtis, Palak Patel, Josh Donen and Philip Steuer are serving as executive producers. “Oz The Great and Powerful” opens in U.S. theaters on March 8, 2013.
www.disney.com/ozthegreat
Wednesday, February 20, 2013
PARAMOUNT PICTURES AND WWE® TEAM UP FOR “G.I. JOE: RETALIATION” AND “PAIN & GAIN” PROMOTION
Hollywood, CA AND Stamford, Conn. – Paramount Pictures and WWE (NYSE: WWE) today announced a promotional partnership to support Paramount’s upcoming feature film releases, G.I. JOE: RETALIATION and PAIN & GAIN. The cross-platform partnership includes integration opportunities on WWE programming at the Elimination Chamber pay-per-view event as well as appearances by film star and WWE Champion Dwayne “The Rock®” Johnson on Monday Night Raw® and WrestleMania® 29. In addition to storyline integration on its TV broadcasts, WWE will utilize all of its assets, including live events, digital and social media to promote the films and engage millions of fans each week.
G.I. JOE: RETALIATION is a co-presenting partner of Elimination Chamber with integration during the pay-per-view as well as storyline integration with stars D.J. Cotrona and Adrianne Palicki on Monday Night Raw on USA Network, leading up to the film’s release on March 29.
In the sequel to the 2009 release of G.I. JOE: THE RISE OF COBRA, which grossed more than $300 million worldwide, the G.I. Joes are not only fighting their mortal enemy Cobra, they are forced to contend with threats from within the government that jeopardize their very existence. Paramount Pictures, Metro-Goldwyn-Mayer Studios (MGM) and Skydance Productions present in association with Hasbro. G.I. JOE: RETALIATION stars D.J. Cotrona, Byung-hun Lee, Adrianne Palicki, Ray Park, Jonathan Pryce, Ray Stevenson, Elodie Yung, Channing Tatum with Bruce Willis and Dwayne Johnson. Produced by Lorenzo di Bonaventura and Brian Goldner. Based on Hasbro’s G.I. Joe® characters. Written by Rhett Reese & Paul Wernick and directed by Jon M. Chu. G.I. JOE: RETALIATION is in theaters everywhere March 29.
PAIN & GAIN will have a major presence at WrestleMania 29 at MetLife Stadium on Sunday, April 7, and at WrestleMania Axxess, a four-day interactive WWE fan experience at the IZOD Center in East Rutherford, N.J., from Thursday, April 4 to Sunday, April 7.
From acclaimed director Michael Bay comes PAIN & GAIN, a new action comedy starring Mark Wahlberg, Dwayne Johnson and Anthony Mackie, based on the unbelievable true story of three personal trainers in 1990s Miami, who, in pursuit of the American Dream, get caught up in a criminal enterprise that goes horribly wrong. Ed Harris, Tony Shalhoub, Rob Corddry, Rebel Wilson and Bar Paly also star. Produced by Donald De Line, Michael Bay and Ian Bryce. Based on the Magazine Articles by Pete Collins. Screenplay by Christopher Markus & Stephen McFeely. Directed by Michael Bay. PAIN & GAIN opens in theaters everywhere April 26.
G.I. JOE: RETALIATION is a co-presenting partner of Elimination Chamber with integration during the pay-per-view as well as storyline integration with stars D.J. Cotrona and Adrianne Palicki on Monday Night Raw on USA Network, leading up to the film’s release on March 29.
In the sequel to the 2009 release of G.I. JOE: THE RISE OF COBRA, which grossed more than $300 million worldwide, the G.I. Joes are not only fighting their mortal enemy Cobra, they are forced to contend with threats from within the government that jeopardize their very existence. Paramount Pictures, Metro-Goldwyn-Mayer Studios (MGM) and Skydance Productions present in association with Hasbro. G.I. JOE: RETALIATION stars D.J. Cotrona, Byung-hun Lee, Adrianne Palicki, Ray Park, Jonathan Pryce, Ray Stevenson, Elodie Yung, Channing Tatum with Bruce Willis and Dwayne Johnson. Produced by Lorenzo di Bonaventura and Brian Goldner. Based on Hasbro’s G.I. Joe® characters. Written by Rhett Reese & Paul Wernick and directed by Jon M. Chu. G.I. JOE: RETALIATION is in theaters everywhere March 29.
PAIN & GAIN will have a major presence at WrestleMania 29 at MetLife Stadium on Sunday, April 7, and at WrestleMania Axxess, a four-day interactive WWE fan experience at the IZOD Center in East Rutherford, N.J., from Thursday, April 4 to Sunday, April 7.
From acclaimed director Michael Bay comes PAIN & GAIN, a new action comedy starring Mark Wahlberg, Dwayne Johnson and Anthony Mackie, based on the unbelievable true story of three personal trainers in 1990s Miami, who, in pursuit of the American Dream, get caught up in a criminal enterprise that goes horribly wrong. Ed Harris, Tony Shalhoub, Rob Corddry, Rebel Wilson and Bar Paly also star. Produced by Donald De Line, Michael Bay and Ian Bryce. Based on the Magazine Articles by Pete Collins. Screenplay by Christopher Markus & Stephen McFeely. Directed by Michael Bay. PAIN & GAIN opens in theaters everywhere April 26.
Monday, February 11, 2013
THE LONE RANGER
From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster “Pirates of the Caribbean” franchise, comes Disney/Jerry Bruckheimer Films’ “The Lone Ranger,” a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American spirit warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice—taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.
“The Lone Ranger” also stars Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson and Helena Bonham Carter.
A Disney/Jerry Bruckheimer Films presentation, “The Lone Ranger” is directed by Gore Verbinski and produced by Jerry Bruckheimer and Gore Verbinski, with screen story by Ted Elliott & Terry Rossio and Justin Haythe and screenplay by Justin Haythe and Ted Elliott & Terry Rossio. “The Lone Ranger” releases in U.S. theaters on July 3, 2013.
www.disney.com/theloneranger
Facebook.com/TheLoneRanger
Wednesday, February 6, 2013
IRON MAN 3 Game Day Commercial Extended Look
Marvel’s “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley,Marvel’s “Iron Man 3” is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968.
Visit the website:http://marvel.com/ironman3
“Like” IRON MAN 3 on Facebook: https://www.facebook.com/ironman
Tuesday, February 5, 2013
THE MUPPETS... AGAIN! First Look
The first look images for THE MUPPETS…AGAIN!
releases in theaters on March 21, 2014!
Disney’s “The Muppets …Again!” takes the entire Muppets gang on a global tour, selling out grand theaters in some of Europe’s most exciting destinations, including Berlin, Madrid and London. But mayhem follows the Muppets overseas, as they find themselves unwittingly entangled in an international crime caper headed by Constantine—the World’s Number One Criminal and a dead ringer for Kermit—and his dastardly sidekick Dominic, aka Number Two, portrayed by Ricky Gervais. The film stars Tina Fey as Nadya, a feisty prison guard, and Ty Burrell as Interpol agent Jean Pierre Napoleon.
Disney’s “The Muppets … Again!” is directed by James Bobin and produced by David Hoberman and Todd Lieberman. Bobin co-wrote the screenplay with Nicholas Stoller, who is also executive producer with John Scotti. Featuring music from Academy Award®-winning songwriter Bret McKenzie, “The Muppets … Again!” hits the big screen March 21, 2014.
Starring Ricky Gervais, Ty Burrell and Tina Fey, Disney’s “The Muppets … Again!” takes the entire Muppets gang on a global tour where they find themselves unwittingly entangled in an international crime caper.
Release Date: March 21, 2014
Cast: Kermit the Frog, Miss Piggy, Fozzie Bear, Gonzo, Animal, Ricky Gervais, Ty Burrell and Tina Fey
Director: James Bobin
Producers: David Hoberman and Todd Lieberman
Executive Producers: Nicholas Stoller, John Scotti
Screenplay by: James Bobin, Nicholas Stoller
“Like” The Muppets on Facebook: https://www.facebook.com/Muppets
“Follow” The Muppets on Twitter:@MuppetsStudio
“Follow” Miss Piggy on Twitter: @RealMissPiggy
releases in theaters on March 21, 2014!
Disney’s “The Muppets …Again!” takes the entire Muppets gang on a global tour, selling out grand theaters in some of Europe’s most exciting destinations, including Berlin, Madrid and London. But mayhem follows the Muppets overseas, as they find themselves unwittingly entangled in an international crime caper headed by Constantine—the World’s Number One Criminal and a dead ringer for Kermit—and his dastardly sidekick Dominic, aka Number Two, portrayed by Ricky Gervais. The film stars Tina Fey as Nadya, a feisty prison guard, and Ty Burrell as Interpol agent Jean Pierre Napoleon.
Disney’s “The Muppets … Again!” is directed by James Bobin and produced by David Hoberman and Todd Lieberman. Bobin co-wrote the screenplay with Nicholas Stoller, who is also executive producer with John Scotti. Featuring music from Academy Award®-winning songwriter Bret McKenzie, “The Muppets … Again!” hits the big screen March 21, 2014.Starring Ricky Gervais, Ty Burrell and Tina Fey, Disney’s “The Muppets … Again!” takes the entire Muppets gang on a global tour where they find themselves unwittingly entangled in an international crime caper.
Release Date: March 21, 2014
Cast: Kermit the Frog, Miss Piggy, Fozzie Bear, Gonzo, Animal, Ricky Gervais, Ty Burrell and Tina Fey
Director: James Bobin
Producers: David Hoberman and Todd Lieberman
Executive Producers: Nicholas Stoller, John Scotti
Screenplay by: James Bobin, Nicholas Stoller
“Like” The Muppets on Facebook: https://www.facebook.com/Muppets
“Follow” The Muppets on Twitter:@MuppetsStudio
“Follow” Miss Piggy on Twitter: @RealMissPiggy
WE ARE WHAT WE ARE - new eOne Acquisition!
ENTERTAINMENT ONE EATS UP THE US RIGHTS TO JIM MICKLE THRILLER WE ARE WHAT WE ARE CRITICALLY ACCLAIMED SUNDANCE FILM ACQUIRED BY eONE FOR U.S. THEATRICAL DISTRIBUTION
LOS ANGELES/TORONTO – Entertainment One (“eOne”) has acquired the U.S. rights to Jim Mickle’s suspenseful horror thriller WE ARE WHAT WE ARE for a theatrical release planned for later this year. The film premiered to major critical acclaim this week at the 2013 Sundance Film Festival.
In WE ARE WHAT WE ARE, a re-imagining of the 2010 Mexican film of the same name, Jim Mickle paints a gripping and gruesome portrait of an introverted family struggling to keep their macabre traditions alive.
A seemingly wholesome and benevolent family, the Parkers have always kept to themselves, and for good reason. Behind closed doors, patriarch Frank (Bill Sage, “Boardwalk Empire”) rules his family with a rigorous ferver, determined to keep his ancestral customs intact at any cost. As a torrential rainstorm moves into the area, tragedy strikes and his daughters Iris (Ambyr Childers, THE MASTER) and Rose (Julia Garner, MARTHA MARCY MAY MARLENE) are forced to assume responsibilities that extend beyond those of a typical family. The film also stars Michael Parks (DJANGO UNCHAINED), Kelly McGillis (STAKELAND), Nick Damici (STAKELAND), Wyatt Russell (THIS IS 40) and newcomer Jack Gore.
WE ARE WHAT WE ARE was written by Mickle and Damici. The two previously collaborated on the screenplays for Mickle’s first two features, MULBERRY STREET and STAKELAND (winner of the “Midnight Madness” Audience Award at the 2010 Toronto International Film Festival).
WE ARE WHAT WE ARE was produced by Rodrigo Bellott, Andrew D. Corkin, Linda Moran, Nicholas Shumaker and Jack Turner.
“We’re so very excited to add WE ARE WHAT WE ARE to our US slate,” said Dylan Wiley, VP Theatrical Marketing and Distribution, eOne Films US. “Jim Mickle’s talent was obvious in MULBERRY STREET and STAKE LAND, but this film fulfills his vision on a whole new level and will put him in his rightful place among the masters of genre filmmaking. It will be our pleasure to introduce him to an even wider fan base and we’re confident that audiences will eat up the film.”
“On behalf of the incredible cast and crew of WE ARE WHAT WE ARE, I’m extremely pleased to team up with eOne on a theatrical release and beyond. The response at Sundance has been amazing and we look forward to continuing the journey with our new partners in crime,” said Jim Mickle.
The deal was negotiated by Mark Ankner and Christine D’Souza for WME Global, Andre des Rochers for Gray Krauss Stratford Des Rochers LLP, Emilie Georges for Memento Films International and Sejin Croninger, VP Worldwide Acquisitions for eOne. As previously announced, eOne also acquired rights to WE ARE WHAT WE ARE in the UK, Canada, France, Scandinavia and South Africa. Memento Films International is handling international sales.
WE ARE WHAT WE ARE is expected to hit theatres in the US in late 2013, adding to eOne’s exciting upcoming US lineup which includes; Brian de Palma’s PASSION and Sergio Castellitto’s TWICE BORN. The team is also looking forward to making additional acquisition announcements in the coming weeks.
LOS ANGELES/TORONTO – Entertainment One (“eOne”) has acquired the U.S. rights to Jim Mickle’s suspenseful horror thriller WE ARE WHAT WE ARE for a theatrical release planned for later this year. The film premiered to major critical acclaim this week at the 2013 Sundance Film Festival.
In WE ARE WHAT WE ARE, a re-imagining of the 2010 Mexican film of the same name, Jim Mickle paints a gripping and gruesome portrait of an introverted family struggling to keep their macabre traditions alive.
A seemingly wholesome and benevolent family, the Parkers have always kept to themselves, and for good reason. Behind closed doors, patriarch Frank (Bill Sage, “Boardwalk Empire”) rules his family with a rigorous ferver, determined to keep his ancestral customs intact at any cost. As a torrential rainstorm moves into the area, tragedy strikes and his daughters Iris (Ambyr Childers, THE MASTER) and Rose (Julia Garner, MARTHA MARCY MAY MARLENE) are forced to assume responsibilities that extend beyond those of a typical family. The film also stars Michael Parks (DJANGO UNCHAINED), Kelly McGillis (STAKELAND), Nick Damici (STAKELAND), Wyatt Russell (THIS IS 40) and newcomer Jack Gore.
WE ARE WHAT WE ARE was written by Mickle and Damici. The two previously collaborated on the screenplays for Mickle’s first two features, MULBERRY STREET and STAKELAND (winner of the “Midnight Madness” Audience Award at the 2010 Toronto International Film Festival).
WE ARE WHAT WE ARE was produced by Rodrigo Bellott, Andrew D. Corkin, Linda Moran, Nicholas Shumaker and Jack Turner.
“We’re so very excited to add WE ARE WHAT WE ARE to our US slate,” said Dylan Wiley, VP Theatrical Marketing and Distribution, eOne Films US. “Jim Mickle’s talent was obvious in MULBERRY STREET and STAKE LAND, but this film fulfills his vision on a whole new level and will put him in his rightful place among the masters of genre filmmaking. It will be our pleasure to introduce him to an even wider fan base and we’re confident that audiences will eat up the film.”
“On behalf of the incredible cast and crew of WE ARE WHAT WE ARE, I’m extremely pleased to team up with eOne on a theatrical release and beyond. The response at Sundance has been amazing and we look forward to continuing the journey with our new partners in crime,” said Jim Mickle.
The deal was negotiated by Mark Ankner and Christine D’Souza for WME Global, Andre des Rochers for Gray Krauss Stratford Des Rochers LLP, Emilie Georges for Memento Films International and Sejin Croninger, VP Worldwide Acquisitions for eOne. As previously announced, eOne also acquired rights to WE ARE WHAT WE ARE in the UK, Canada, France, Scandinavia and South Africa. Memento Films International is handling international sales.
WE ARE WHAT WE ARE is expected to hit theatres in the US in late 2013, adding to eOne’s exciting upcoming US lineup which includes; Brian de Palma’s PASSION and Sergio Castellitto’s TWICE BORN. The team is also looking forward to making additional acquisition announcements in the coming weeks.
Saturday, January 26, 2013
GIRL OF MY DREAMS screening at SunRay
MOVEMENT joined the full house at SunRay Cinema this afternoon for a screening of local indie film GIRL OF MY DREAMS. The 80's style send up to horror movies of that decade in the vein of Nightmare on Elm Street was written and directed by Samuel Farmer also know for his tenure with local music outfits The SKRAELINGS and Man Sized Rat.
Follow and find out more about the film on their Facebook fan page:
Friday, January 25, 2013
Universal Pictures Studio 2013 schedule*
· Identity Thief / Feb 8
· Oblivion / April 12 (an IMAX exclusive release)
· Oblivion / APRIL 19 (Wide)
· About Time / May 10
· FAST AND THE FURIOUS 6 – May 24
· The Purge / May 31
· Kick-Ass 2 / June 28
· DESPICABLE ME 2 – July 3
· 2 Guns / Aug 16
· Riddick / Sept 6
· Rush / Sept 20
· 47 Ronin / Dec 25
*Please note that the dates are always subject to change.
· Oblivion / April 12 (an IMAX exclusive release)
· Oblivion / APRIL 19 (Wide)
· About Time / May 10
· FAST AND THE FURIOUS 6 – May 24
· The Purge / May 31
· Kick-Ass 2 / June 28
· DESPICABLE ME 2 – July 3
· 2 Guns / Aug 16
· Riddick / Sept 6
· Rush / Sept 20
· 47 Ronin / Dec 25
*Please note that the dates are always subject to change.
Star Trek Into Darkness - CES PRESENTATION VIDEO
STAR TREK’S ALICE EVE GIVES THE DETAILS ON THE BRAND NEW STAR TREK INTO DARKNESS APP AT CES!
SIGN UP FOR A CHANCE TO WIN
A TRIP TO THE U.S. PREMIERE AND BE
ONE OF THE FIRST TO DOWNLOAD THE APP!
SIGN UP HERE:
StarTrekMovie.com/CES
ASSETS AVAILABLE AT:
WWW.PARAMOUNT.COM/WEBMASTER
OFFICIAL SITE:
WWW.STARTREKMOVIE.COM
IN THEATERS
05 . 17 . 13
http://www.facebook.com/StarTrekMovie
https://twitter.com/startrekmovie
#StarTrek #IntoDarkness
SIGN UP FOR A CHANCE TO WIN
A TRIP TO THE U.S. PREMIERE AND BE
ONE OF THE FIRST TO DOWNLOAD THE APP!
SIGN UP HERE:
StarTrekMovie.com/CES
ASSETS AVAILABLE AT:
WWW.PARAMOUNT.COM/WEBMASTER
OFFICIAL SITE:
WWW.STARTREKMOVIE.COM
IN THEATERS
05 . 17 . 13
http://www.facebook.com/StarTrekMovie
https://twitter.com/startrekmovie
#StarTrek #IntoDarkness
Tuesday, January 8, 2013
STAR TREK INTO DARKNESS NEW APP
PARAMOUNT PICTURES AND QUALCOMM ANNOUNCE UNPRECEDENTED “STAR TREK INTO DARKNESS” APP USING CUTTING EDGE TECHNOLOGIES
KICK-OFF WILL BEGIN WITH THE ABILITY TO UNLOCK THE FIRST OF MANY SURPRISES DURING THE SECOND QUARTER OF THE BIG GAME THIS FEBRUARY
LAS VEGAS, NV (January 7, 2013) – Paramount Pictures, a division of Viacom Inc., and Qualcomm Incorporated (NASDAQ: QCOM), through its subsidiary Qualcomm Labs, Inc., today announced that Gimbal™ context awareness technologies will be used to deliver exclusive content and advanced real world game experiences for the “STAR TREK INTO DARKNESS” application based on the upcoming movie from J.J. Abrams.
These cutting edge technologies are being showcased in a never before-seen way and will enable users to automatically engage with a wealth of movie related materials by utilizing their real-life surroundings to auto-complete integrated missions by employing audio scan, geo-location recognition, and image recognition functionality powered by Qualcomm Vuforia. The “STAR TREK INTO DARKNESS” app will launch at the end of January. Qualcomm’s Chairman and CEO Dr. Paul E. Jacobs made the announcement today during his keynote address at the International CES show in Las Vegas.
During the second quarter of the big game, the app will allow users the ability to unlock the first of many surprises during the airing of the “STAR TREK INTO DARKNESS” tv-spot, making this one of the most unique and interactive apps ever created for a movie. As a bonus, users who register for the app will be automatically entered into a sweepstakes for the chance to win a VIP trip to the U.S. premiere. To be the first to get the app and enter the sweepstakes, visit www.StarTrekMovie.com/CES.
“We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm’s vision of the digital sixth sense, where devices intelligently interact with the world around you,” said Dr. Jacobs. “By leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”
Highlights of the “STAR TREK INTO DARKNESS” app include:
• An audio scan function that can be turned on to automatically recognize and reward users for watching “STAR TREK INTO DARKNESS” content on TV and other media;
• An image scan function that enables users to interact with images printed or viewable in the real world;
• A geofencing function for location-based experiences;
• New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;
• Exclusive opportunities and special offers only available to app users;
• One lucky sweepstakes winner will be rewarded with the grand prize of attending the “STAR TREK INTO DARKNESS” U.S. premiere.
“STAR TREK INTO DARKNESS” is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
“STAR TREK INTO DARKNESS” opens in theaters everywhere May 17, 2013.
No purchase necessary. Open to US and Canadian (excl. Quebec) residents age 13 or older. Enter by 1/11/13. For details and restrictions, see Official Rules at www.StarTrekMovie.com/CES.
Qualcomm is a registered trademark of Qualcomm Incorporated. Gimbal and Vuforia are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
KICK-OFF WILL BEGIN WITH THE ABILITY TO UNLOCK THE FIRST OF MANY SURPRISES DURING THE SECOND QUARTER OF THE BIG GAME THIS FEBRUARY
LAS VEGAS, NV (January 7, 2013) – Paramount Pictures, a division of Viacom Inc., and Qualcomm Incorporated (NASDAQ: QCOM), through its subsidiary Qualcomm Labs, Inc., today announced that Gimbal™ context awareness technologies will be used to deliver exclusive content and advanced real world game experiences for the “STAR TREK INTO DARKNESS” application based on the upcoming movie from J.J. Abrams.
These cutting edge technologies are being showcased in a never before-seen way and will enable users to automatically engage with a wealth of movie related materials by utilizing their real-life surroundings to auto-complete integrated missions by employing audio scan, geo-location recognition, and image recognition functionality powered by Qualcomm Vuforia. The “STAR TREK INTO DARKNESS” app will launch at the end of January. Qualcomm’s Chairman and CEO Dr. Paul E. Jacobs made the announcement today during his keynote address at the International CES show in Las Vegas.
During the second quarter of the big game, the app will allow users the ability to unlock the first of many surprises during the airing of the “STAR TREK INTO DARKNESS” tv-spot, making this one of the most unique and interactive apps ever created for a movie. As a bonus, users who register for the app will be automatically entered into a sweepstakes for the chance to win a VIP trip to the U.S. premiere. To be the first to get the app and enter the sweepstakes, visit www.StarTrekMovie.com/CES.
“We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm’s vision of the digital sixth sense, where devices intelligently interact with the world around you,” said Dr. Jacobs. “By leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”
Highlights of the “STAR TREK INTO DARKNESS” app include:
• An audio scan function that can be turned on to automatically recognize and reward users for watching “STAR TREK INTO DARKNESS” content on TV and other media;
• An image scan function that enables users to interact with images printed or viewable in the real world;
• A geofencing function for location-based experiences;
• New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;
• Exclusive opportunities and special offers only available to app users;
• One lucky sweepstakes winner will be rewarded with the grand prize of attending the “STAR TREK INTO DARKNESS” U.S. premiere.
“STAR TREK INTO DARKNESS” is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
“STAR TREK INTO DARKNESS” opens in theaters everywhere May 17, 2013.
No purchase necessary. Open to US and Canadian (excl. Quebec) residents age 13 or older. Enter by 1/11/13. For details and restrictions, see Official Rules at www.StarTrekMovie.com/CES.
Qualcomm is a registered trademark of Qualcomm Incorporated. Gimbal and Vuforia are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.
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