Universal Pictures announced today that it will release Pitch
Perfect in select theaters across North America on Friday,
September 28, 2012—one week earlier than expected. This early release of
the new movie from Gold Circle Films and Universal Pictures will precede the
musical comedy’s wide release, which continues as previously scheduled on
October 5.
The decision to open the film in select theaters early
resulted from a number of factors, led by the wildly positive moviegoer
feedback for Pitch Perfect from early screenings and
indicators of a very engaged core audience avidly anticipating its
release. Universal is promoting Pitch Perfect with the
most extensive screening campaign in the studio’s history. Over the past
few weeks, hundreds of screenings of Pitch Perfect across the
country have consistently received raucous audience response.
Those screenings have also created regular spikes in
social-media conversation that far outpace similar films at the same
stage. Fizziology, the leading social-network monitoring company, notes
that the sentiment for Pitch Perfect in social media conversation
is more than 90 percent positive. Just last week, following the airing of
a single television ad for the film in the mid-season finale of ABC Family’s Pretty
Little Liars, three separate topics related to Pitch
Perfect became trending topics on Twitter: the film itself, the
character of “Fat Amy” and the song “No Diggity” that was featured in the
spot.
Universal hopes to further galvanize the growing positive
buzz for the film with this early release strategy, giving early audiences of
core fans the opportunity to accelerate the velocity and expand the reach of
the word-of-mouth for Pitch Perfect after they see it starting
on September 28.
“You have to be willing to break the rules for a film that
you deeply love, and supporting Pitch Perfect in this
unorthodox way is a result of our passion for the movie and confidence in its
reception,” said Nikki Rocco, President of Distribution, Universal
Pictures. “After every screening, we’ve seen levels of reaction similar
to how audiences responded to American Pie and Bring
It On, other comedies for a young audience that grew into great success
stories for Universal.”
“The social conversation surrounding Pitch Perfect on
Twitter, Facebook and blogs has been loud and incredibly positive,” said Ben
Carlson, President, Fizziology. “We have measured these types of metrics
around every major movie in the last three years, and this film is one of the
strongest comedies that we’ve seen this far ahead of release.”
To encourage fans to grab their friends and see Pitch
Perfect, Universal has teamed with Fandango and MovieTickets.com on
exclusive offers for the early screenings. Those who buy three or more
tickets on Fandango to any showing of the musical comedy will receive one
additional ticket to the same showing at no charge. As well, those who
purchase tickets at MovieTickets.com will get $5.00 off their purchase of two
or more tickets to the show. For more information about the promotions
and a list of theaters showing Pitch Perfect, visit www.pitchperfectmovie.com/tickets.
About Pitch Perfect
Beca (Anna Kendrick) is that girl who’d rather listen to
what’s coming out of her headphones than what’s coming out of anyone’s
mouth. Arriving at Barden University, she finds herself not right for any
clique but somehow is muscled into one that she would never have picked on her
own: alongside mean girls, sweet girls and weird girls whose only thing in
common is how good they sound when they sing together, in the new out-loud
comedy Pitch Perfect.
When Beca takes this acoustic singing group out of their
world of traditional arrangements and perfect harmonies into all-new mash-ups,
they fight to climb their way to the top of the cutthroat world of college
music competitions. This could wind up either the coolest thing they’ll
ever do or the most insane, and it will probably be a little of both.
Loaded with new takes on old favorites, to hits of right now
that are seamlessly mixed together, mashed-up and arranged like you’ve never
heard before, Pitch Perfect is directed by Jason Moore, who
opened our eyes to the very misbehaved life of puppets in the surprise Broadway
sensation Avenue Q. www.pitchperfectmovie.com
We also have fantastic new content for you to enjoy.
Share and create your own hilarious gifs and memes at illtumblrforya.com, see
the Bellas remix Bruno Mars’ and Nelly in a new clip from the film, and watch
the “Starships” MTV VMAs LipDub featuring the cast of Pitch Perfect!
I’LL TUMBLR FOR YA
· Pitch
Perfect is on Tumblr! Follow "I'll Tumblr For Ya" to feast
your eyes on custom .gifs and memes as they roll out. http://www.illtumblrforya.com
LET’S MEME THIS
· Get
ready to bring it with the Pitch Perfect Meme Creator. Submit
your most aca-mazing memes and you just might be featured on the film’s
Facebook page! Start here.
INSTAGRAM FOTO FRIDAYS
· Follow
PitchPerfectMovie on Instagram for #PitchPerfect weekly challenges to get
featured in the Pitch Perfect fan gallery. Let’s do this!
PITCH PERFECT AT THE VMAS
· Did
you miss the cast of Pitch Perfect at the VMAs last
night? Check
out their full length lipdub of Nicki Minaj’s “Starships!”
BRING IT AND SING IT!
· Watch
The Bellas remix Bruno Mars’ and Nelly in the latest clip from Pitch
Perfect. http://youtu.be/K0MPuAaHVDw
PRE-ORDER THE SOUNDTRACK
· Ready
to remix this business? The Pitch Perfect soundtrack will be
released digitally on September 25, 2012 and physically on October 2, to
pre-order the CD, visitAmazon. The album features tracks performed by the
aca-awesome a cappella groups The Barden Bellas and The
Treblemakers.
PITCH PERFECT SYNOPSIS
Release:
September 28, 2012 (Select Theaters), October 5 (Wide)
Genre:
Comedy
Cast:
Anna Kendrick, Skylar Astin, Rebel Wilson, Adam DeVine, Anna Camp, Brittany
Snow with John Michael Higgins and Elizabeth Banks
Directed
by:
Jason Moore
Screenplay
by:
Kay Cannon
Based on the Book by:
Mickey
Rapkin
Produced
by:
Paul Brooks, Elizabeth Banks, Max Handelman
Executive Producer:
Scott Niemeyer
Beca (Anna Kendrick) is that girl who’d rather listen to
what’s coming out of her headphones than what’s coming out of anyone’s
mouth. Arriving at Barden University, she finds herself not right for any
clique but somehow is muscled into one that she would never have picked on her
own: alongside mean girls, sweet girls and weird girls whose only thing in
common is how good they sound when they sing together, in the new out-loud
comedy Pitch Perfect.
When Beca takes this acoustic singing group out of their
world of traditional arrangements and perfect harmonies into all-new mash-ups,
they fight to climb their way to the top of the cutthroat world of college
music competitions. This could wind up either the coolest thing they’ll
ever do or the most insane, and it will probably be a little of both.
Loaded with new takes on old favorites, to hits of right now
that are seamlessly mixed together, mashed-up and arranged like you’ve never
heard before, Pitch Perfect is directed by Jason Moore, who opened
our eyes to the very misbehaved life of puppets in the surprise Broadway
sensation Avenue Q.
PITCH PERFECT SITES
· Website www.pitchperfectmovie.com
· Facebook
www.facebook.com/pitchperfectmovie
· Twitter
www.twitter.com/pitchperfect #PitchPerfect
· YouTube www.youtube.com/pitchperfectmovie
· Tumblr www.illtumblrforya.com
Also Movie Mob will be giving away Advance Screening Passes for this Film very soon! For more info, you can check us out at: http://www.facebook.com/JaxMovieMob
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