Friday, March 26, 2010


Universal Orlando Also Unveils Details for the Highly Anticipated New Attraction:
Harry Potter and the Forbidden Journey

ORLANDO, Fla. (March 25, 2010) – One of the most widely anticipated theme park entertainment experiences ever created – The Wizarding World of Harry Potter at Universal Orlando Resort – is set for a public grand opening on June 18.

Today, Universal Orlando Resort also revealed details about what is expected to be one the most exciting theme park experiences ever created: Harry Potter and the Forbidden Journey. It will be one of three themed attractions within The Wizarding World of Harry Potter, including Flight of the Hippogriff and Dragon Challenge.

Harry Potter and the Forbidden Journey is the heart of The Wizarding World of Harry Potter. This all new adventure combines a powerful storyline with spectacular new technology so effectively that guests will be completely immersed in the experience.

And as they live their adventure, guests will feel things no one has ever felt inside a theme park attraction, move in ways no one has ever moved, experience film like no one else ever has, explore vast sets punctuated by amazing special effects – and have an adventure only possible in Harry Potter’s world.

The new attraction lies deep within Hogwarts castle, a majestic structure that towers over The Wizarding World of Harry Potter - the only place in the world where the wonder, excitement and adventure of the Harry Potter books and films comes to life.

The Adventure

…meeting Harry, Ron and Hermione as if they were in person
…soaring over Hogwarts castle with Harry
…being swept into a Quidditch match
…feeling the chilling effect of a Dementor
…exploring your favorite places inside Hogwarts castle
…living adventures you’ve only been able to imagine – until now.


The Story

Harry Potter and the Forbidden Journey draws you into the excitement and chaos of Harry's life. As you venture through Hogwarts castle, you meet Harry, Ron and Hermione who convince you to skip a planned lecture and follow them. Upon taking their advice, you travel by Floo powder, and begin the adventure as you soar over Hogwarts, narrowly escape a dragon attack, have a close encounter with the Whomping Willow, get pulled into a Quidditch match and more.

"Guests will experience firsthand a completely new adventure featuring the iconic characters, amazing creatures and recognizable locations they’ve only read in the books or seen in the films," said Thierry Coup, creative director for The Wizarding World of Harry Potter.

The Location
The Harry Potter and the Forbidden Journey experience starts as soon as you walk through the gates of Hogwarts. Within the towering Hogwarts castle, you explore a truly magical place. You journey through iconic locations taken from the films and take in the extraordinary detail of each scene. They include:

• Dumbledore’s office: Here, you meet the Headmaster as he welcomes you to Hogwarts
• Defence Against the Dark Arts classroom: Where you first meet Harry, Ron and Hermione
• Gryffindor common room: You meet three additional characters who prepare you for your journey
• Room of Requirement: Here, with hundreds of floating candles above, you take your seat on an enchanted bench and begin the Forbidden Journey
• Other locations: In addition, guests will pass through the Dungeon passageway and hallways of Hogwarts where they will have the chance to see hundreds of wizard portraits from the films, including several magical talking portraits created exclusively for The Wizarding World of Harry Potter, including the four founders of Hogwarts. Guests will even get a glimpse of the Sorting Hat.

The Innovation
This is more than just an attraction and it is unlike any theme park experience ever created. It’s a revolutionary, 360-degree theme park experience and first-ever combination of live-action, advanced robotic technology and innovative filmmaking – specially designed and developed for this brand-new adventure.

"We have created an entirely new way to place our guests into the heart of one of the most compelling stories of our time," said Mark Woodbury, president of Universal Creative. "What we have done will forever change the theme park attraction experience."

The attraction’s newly created ride system envelops guests in filmed action scenes and moves those scenes with them as they travel through the ride, allowing more time in the center of the adventure and with their favorite characters. This fusion of robotic technology and filmed scenes has never been achieved until now. In some cases, technology had to be invented to achieve the highest level of guest experience. The combination of pioneering, state-of-the-art technology, innovative filmmaking and surprises around every corner make this attraction the embodiment of the Harry Potter book and film series—and the future of theme park entertainment.

For the latest news about The Wizarding World of Harry Potter, visit

How To Train Your DRAGON


The studio that brought you "Shrek," "Madagascar" and "Kung Fu Panda" releases "How to Train Your Dragon" today. Based on the book by Cressida Cowell, Dreamworks DRAGON is set in a Viking world plighted with crop and herd pilfering ... well, Dragons! This beautifully animated action comedy is the story of Viking-to-be and son of the towns leader, an awkward gangly teenager named Hiccup (voiced by Jay Baruchel/She's Out of Your League). What Hiccup lacks in Viking muscle he attempts to make up for in ingenuity with modern-for-the-time Dragon catching contraptions. During a particularly chaotic dragon raid he uses one of these contraptions to clumsily take down the most dangerous and elusive dragon that no Viking had ever even seen and lived to tell. When he goes to claim his prize he finds himself empathetic with the black dragon and releases it. As if pulling a thorn from the lions paw the two become fast friends making the remainder of his screen time much more difficult as he is put to the test along side his young Viking peers to earn his place in the tribe by killing his first dragon. Can he change the minds of his village? Can he change long standing traditional feud? You'll have to hit the theatres to see.

How To Train Your DRAGON is an exciting, fast paced, we'll written and voiced film, and where most films use the now wildly popular 3-D effect as a shtick to mask its lack of story, in this case its a welcome effect that only augments the films depth. Great for kids, awesome for adults and fun for all. Since the first screening I've been fighting off the temptation to head to my nearest exotic reptiles shop and get a black gecko, strap tiny wings on it and name it Toothless. Sigh.

In theatres today!

Saturday, March 20, 2010

THE FOURTH KIND dvd giveaway!

Email us your wildest alien encounter (text or link to YouTube vids OK) to be entered for a chance to win a DVD and a 4th Kind promotions light up disc!