Advance Screenings of WARRIOR for AMC Stubs™ Members Received Enthusiastically Nationwide
September 1, 2011- LIONSGATE® (NYSE: LGF), a leading global entertainment company, and AMC Theatres (AMC), a leading theatrical exhibition and entertainment company, are thrilled to jointly announce the unprecedented success of the AMC Stubs rewards program screenings of the inspirational sports drama WARRIOR. The screenings, which took place at 90 AMC theatres in 47 markets nationwide Wednesday, Aug. 31, marked the first time AMC has offered a free advance screening to members of its AMC Stubs rewards program. Tickets were claimed quickly after they became available to AMC Stubs members on Aug. 12, and over 17,000 people attended the screenings, which were filled to capacity in the majority of their locations.
AMC’s Facebook page has exploded with positive feedback from fans about their experience. Comments offered raves for the film, with one attendee describing WARRIOR as a “Great flick! Crowd was cheering, laughing and crying; often all at the same time” and another adding, “Intense moments! Everyone in their seats cheering! Made me feel like I was there ring side and not at the movies! GREAT film!” The film also surprised many attendees with its broader than expected appeal. One AMC Stubs member explained “I usually don’t like sports films but this one truly was special. A must see. Thank you,” while another emphasized how much his girlfriend loved the film. Along with their gratitude to AMC for offering the free members screenings, many fans underscored that they wouldn’t have otherwise seen the film, and that they plan to attend again on opening weekend and will recommend the film enthusiastically.
Said Lionsgate’s EVP of Exhibitor Relations and Operations, Mike Polydoros of the partnership, “We’ve known for some time that the best tool we have to sell the movie Warrior is the movie Warrior, but these particular sneak preview screenings have so many added benefits for all involved beyond the positive word of mouth that we know the film will generate: we love working with our partners in exhibition to add value for their customers in creative ways and drive people to their theaters, and this was a great example of that. And we got a great marketing boost from this collaboration as well; the invitation was extended to more than 1.5 million AMC Stubs members, which helps raise additional awareness for the film.”
“Lionsgate shared this special film with us a while ago, and we agreed the story was one worthy of providing to our AMC Stubs members as an incremental benefit,” said Sun Dee Larson, Vice President, Film Marketing and Communications at AMC. “Our members were overwhelmingly receptive to the offer and thanked us personally at the screenings for adding this benefit to the already rich rewards we offer. We also received positive feedback on our Facebook page and Twitter feeds.”
About AMC Stubs
* AMC Stubs members receive a $10 AMC Stubs reward for every $100 spent at AMC, including tickets, concessions, gift cards, and more
* Members receive free upgrades on popcorn and fountain drinks every day– pay for a small, get a medium; pay for a medium, get a large
* Online ticket purchase fees are waived on Movietickets.com and Fandango.com
* Members have access to an online ticket stub collection to keep their moviegoing memories
* AMC Stubs costs $12 a year
About AMC Entertainment Inc.
AMC Entertainment Inc. delivers distinctive and affordable movie-going experiences in 360 theatres with 5,128 screens across the United States and Canada. The company operates 24 of the 50 highest grossing theatres in the country, including the top three. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content.
Rising stars Tom Hardy and Joel Edgerton command the screen as two estranged brothers facing the fight of a lifetime in Lionsgate’s WARRIOR, a moving, inspirational action drama from acclaimed director Gavin O’Connor (Miracle)
Haunted by a tragic past, Marine Tommy Conlon (Hardy) returns home for the first time in fourteen years to enlist the help of his father (Nick Nolte) to train for Sparta, the biggest winner-takes-all event in mixed martial arts history. A former wrestling prodigy, Tommy blazes a path toward the championship while his brother, Brendan (Edgerton), an ex-fighter-turned teacher, returns to the ring in a desperate bid to save his family from financial ruin. But when Brendan’s unlikely, underdog rise sets him on a collision course with the unstoppable Tommy, the two brothers must finally confront each other and the forces that pulled them apart, facing off in the most soaring, soul stirring, and unforgettable climax that must be seen to be believed.
A rousing ode to redemption, reconciliation and the power of the human spirit, WARRIOR is also a moving testament to the enduring bonds of family. WARRIOR stars Joel Edgerton (Animal Kingdom, Star Wars: Episode III), Tom Hardy (the upcoming The Dark Knight Rises, Inception, Black Hawk Down), Jennifer Morrison ("House", Star Trek) and Nick Nolte (Tropic Thunder, The Thin Red Line). The film is directed by Gavin O'Connor; screenplay by Gavin O’Connor & Anthony Tambakis & Cliff Dorman and story by Gavin O'Connor & Cliff Dorfman. Lionsgate and Mimran Schur Pictures present a Lionsgate / Mimran Schur Pictures production. A Solaris Entertainment and Filmtribe production.